1. It’s not about tools
—与工具无关
2. Start in analog mode
—从铅笔开始
3. Take a risk, lose the fear
—勇于冒险
4. Look for the story
—寻找故事（比事实更真实的是什么？答案是故事。）
5. Put yourself in their shoes
—换位思考
6. Show restraint
—克制
7. Remember: vision trumps all other senses
—视觉为王
8. Aim for a high Signal-to-Noise ratio
—提高信噪比
9. Embrace empty space
—拥抱留白
10. Learn to see the lessons all around you
—从身边学习